There is no shortage of answer engine visibility tracking tool options these days. There are some really good ones (Profound comes to mind), but for some, the price is a barrier. For an agency who has lots of clients, Profound can get really expensive. Cheaper is not always better, of course. Lower cost options don’t extract the vital information needed to do a better job of answer engine optimization. For example, some tools out there use lower cost models which don’t often reflect the models use most users of ChatGPT, Gemini, Perplexity, etc. In fact, most are too basic to provide marketers with the key insights that are needed to improve brand visibility. While Hoverboard AI is certainly not the lowest cost option out there, we believe it is the best tool out there for enabling agencies or brands to do a better job of optimizing visibility for brands. Here are some of the reasons you may want to use Hoverboard:
1. New features that allow our users to do better AEO/GEO added regularly
After running a premier digital marketing agency for 20 years, we know just how important it is to provide our users with the very best tools possible. The best marketing tools enable people to do a better job of optimization, which ultimately means generating more revenue for clients, agencies, and brands. And the best ideas usually come from users of those tools. That’s how Hoverboard has developed into the tool it is today, and why it will continue to get better and better, as our goal is to make this the best AI visibility tool in the industry.
2. Track visibility on the Most Important Answer Engines, with Insights for Each One
Hoverboard AI tracks visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Grok. Many others AI tracking tools focus on 2 or 3 models. Having all five major answer engines gives customers comprehensive coverage of where they’re being mentioned, or even missed. That being said, the most important answer engines right now (by a mile) are ChatGPT and Google’s Gemini & AI Overviews. Being able to drill down and get citation insights from each specific model is extremely important if you are optimizing visibility for particular answer engines like ChatGPT. Sidenote: We may add more models in the future, but these are the focus for now because of market share. If we get enough requests for additional models, we will add those in as well.
3. Source-Level Citation Intelligence
Hoverboard AI tracking doesn’t just track if a brand is mentioned, it shows which sources AI models cite when making recommendations. The Sources Analytics dashboard aggregates this across models, showing:
- Which domains are most frequently cited
- Citation type classification (directories, news/media, reviews, educational, etc.)
- Model-by-model citation breakdowns
4. Actionable “Source Gaps” Recommendations
Hoverbaord’s Source Gaps Card identifies sources citing your competitors but NOT you. This turns visibility data into actionable intelligence, so users know exactly where to focus PR/content efforts. We also show which specific competitors are being cited on each source.
5. Sentiment Analysis with Context
Hoverboard provides sentiment scoring for every brand mention, including:
- Positive/Negative/Neutral classification
- Confidence scores
- The actual context snippet explaining why sentiment was scored that way
- Trend tracking over time
Sentiment is important to stay on top of because answer engines are much less likely to recommend a brand if there is too much negative sentiment.
6. “Intelligent” Content Generator
Hoverboard AI includes an AI-powered content generator specifically designed to improve answer engine visibility. Features include:
- Multiple content types (listicles, comparisons, blog posts, general articles, etc.)
- Automated keyword and entity generation
- Writing style customization
- Brand information integration (selling points, about sections)
- FAQ generation options
- Schema markup generator for each piece of content that is created
7. Competitor Share of Voice Tracking
The Top Brands chart and Competitive Share Card show exactly how your brand stacks up against competitors. Not just in absolute mentions, but as a percentage of total visibility in your space. Keeping an eye on competitors is important, as there are usually insights to be gained by tracking the competition.
8. Per-Prompt Visibility Metrics
The Tracked Prompts Table shows visibility performance for each individual search query/prompt, as well as trend lines for each one. This lets users identify which topics they’re winning vs. losing, so you know which ones are most important to focus on.
9. AI Overview Detection
For Google AI Overviews specifically, Hoverboard detect whether an actual AI Overview appeared (not just organic results). This prevents false positives and gives accurate visibility data.
10. Favorites & Cross-Project Source Analysis
Users can mark sources as favorites and track them across multiple projects/brands. This is useful for agencies managing multiple clients or those brands that work in teams.
11. Task Management Integration
The Quick Add Task button throughout recommendations lets users immediately convert insights into action items without leaving the dashboard.
12. Event Tracking
Track which specific events and optimization tactics you use have the most impact on your brand visibility percentage. This is a very powerful tool that will allow you to see what is working and what doesn’t work. Event tracking is optional, but we highly recommend you use it when you use Hoverboard.
13. White label PDF Report Exports that are Customizable
Are you an agency that want to send a PDF report to a client each month, and have your agency branding on the PDF report? Hoverboard has you covered! With the customizable report option, you can also decide which components you want to report on and which ones you don’t.
What are you waiting for?
If you are ready to sign up, choose a plan that fits your need, or contact us if you need a custom enterprise option that is customized for you. If you’d like to get a demo, schedule one and we’d be happy to jump on a call and demo Hoverboard for you!