General Information

Every business wants to have better visibility on answer engines like ChatGPT, but most don’t know how to make that happen. While many marketers know the basics, the best AEO providers have a much deeper understanding of the process. This is important to understand when it comes to maximizing visibility…

How U.S. consumers use and trust AI answer engines for the decisions that matter Consumer search behavior is in the middle of its biggest shift since Google. To measure how far that shift has gone, and whether people actually trust AI with decisions that matter, Hoverboard AI went straight to…

One of the most common objections to AI visibility tracking sounds reasonable: “ChatGPT gives me a different answer every time. What’s the point of tracking it?” The observation is correct. But the conclusion is not. That makes as much sense as saying that batting averages in baseball are useless to…

This past month, Hoverboard AI analyzed over 1 million query fan-outs across ChatGPT, Google Gemini and Grok. Tracking query fan-outs can be incredibly helpful to the AEO/GEO process, and if you’re wanting to improve your brand’s visibility, it’s something you should be paying attention to and optimizing for. While the…

Lately, we’ve seen a lot of “Summarize with AI” buttons installed on blogs. And while getting an instant AI summary of an article to a long article can absolutely be convenient, there is the potential that this could be using a LLM manipulation technique that Microsoft security calls “AI recommendation…