Mike Perez

Hoverboard analyzed 143,295 responses from anonymous ChatGPT sessions and found that some of the answers returned on different days were byte-for-byte identical, including the wording, structure and citations.​ The behavior remains rare: 0.09% of the responses we analyzed in July matched an earlier response, compared with 0.44% so far in…

When Google Gemini, AI Overviews or AI Mode cites a page, it sometimes does something no other answer engine does: it tells you exactly which sentences it used. If you look closely at citation URLs from Google’s AI surfaces, many of them carry a text fragment (#:~:text=). That’s a deep…

Does ranking high on Google increase your chances of being mentioned or cited by major answer engines? As answer engines increasingly shape how people discover brands, and many LLMs rely on web search signals to generate responses, an important question emerges: Do traditional Google rankings influence which brands appear in…

If your content strategy in 2026 relies heavily on AI-generated text, you should probably rethink that plan. In a newly published paper, Google researchers demonstrated a hybrid detection method that dramatically improves the ability to identify AI-generated content. Even in the scenarios where detection has historically been weakest. One of…

While there are certainly many factors that impact brand visibility on answer engines, the structure of your content is an important one. One of the ways to increase your chances of being cited by LLMs is by using Atomic Answers. What is an Atomic Answer? An atomic answer is a…

Whether you’re a marketing professional, business owner, or organizational leader, you know that Answer Engine Optimization (aka AEO, GEO, AIO, LLMO) is constantly being talked about right now. As a result, there are tons of self proclaimed “experts” giving advice on X, Instagram and YouTube on how to optimize your…